# 10 OPEN QUESTIONS

These need answers from the business owner. Phases that depend on an answer are noted. Where an answer has not arrived, use the stated default and record it here rather than blocking the build.

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## Blocking, needed before the phase runs

| # | Question | Blocks | Default if unanswered |
|---|---|---|---|
| 1 | What is the brand name, and is there a logo? | Phase 0 rename, Phase 3 design system | placeholders stay in place |
| 2 | What is the domain? | Phase 15 deployment | staging only |
| 3 | Which courier at launch: TCS, Leopards, M&P, PostEx, Trax? And what are their COD charge, RTO charge and settlement cycle? | Phase 9 courier config | one manual courier entry, charges left at zero |
| 4 | What is the flat delivery charge, and at what cart value does delivery become free? | Phase 8 checkout, Phase 2 settings | Rs 250 flat, free above Rs 3,000 |
| 5 | Above what order value do you insist on calling the customer? | Phase 9 COD rules | Rs 5,000 low, Rs 20,000 high |
| 6 | Do you have a business WhatsApp number, and is it the WhatsApp Business App or the API? | Phase 11 notifications | click-to-chat links only, no API |
| 7 | Do you ship Pakistan-wide from day one, or only a named list of cities? | Phase 8 checkout, Phase 2 shipping | Pakistan-wide flat rate |
| 8 | GA4 measurement ID and Meta Pixel ID | Phase 12 analytics | placeholders, disabled |

## Business policy

| # | Question | Why it matters |
|---|---|---|
| 9 | Will you accept partial advance payments on high-value orders, and into which account: JazzCash, Easypaisa or bank? | decides whether the above-threshold band has a real advance flow or just a longer call |
| 10 | What is your written return and exchange policy for opened bedding, and who pays return shipping? | this text goes on the product page and the policy page, it cannot be invented |
| 11 | What happens when the factory is out of a colour after the customer has already ordered: substitute, call, or cancel? | this is the single most common real-world exception and it needs a decided answer |
| 12 | How quickly can the factory turn an order around, and what is the honest delivery promise: 2 to 3 days, or 3 to 5? | the delivery estimate shown on every product page |
| 13 | Do you have an NTN, and will you charge or display sales tax on invoices? | affects the order total, the email template and the invoice |
| 14 | Who runs the daily verification calls, you or a staff member, and at what hours? | decides whether a second admin role is built now or deferred |

## Catalogue and content

| # | Question | Why it matters |
|---|---|---|
| 15 | How many SKUs will be live at launch? | decides whether a bulk import tool is worth building |
| 16 | Who writes the product copy and shoots the photography, and by when? | the biggest non-code risk to the launch date |
| 17 | Do you have real dimensions in inches or centimetres for Single, Double, Queen and King, and are they consistent across suppliers? | the size guide and every spec table depends on this |
| 18 | Is there an existing social following, or a customer list, to launch into? | affects whether launch traffic is paid-only |

## Later, but worth asking now

| # | Question |
|---|---|
| 19 | Which payment gateway do you intend to apply for, and have you started merchant onboarding? Safepay and PayFast both take time. |
| 20 | Is there a physical shop or office address that can go in the footer? It is one of the strongest trust signals available in this market. |
| 21 | Do you want an Urdu version, and by roughly when? It changes nothing now, but it changes how strings are written. |
| 22 | Who maintains the site after launch, and is there a monthly budget for updates, backups and a performance check? |

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## Recorded answers

Add answers here as they arrive, with the date, so future sessions can see what changed.

| Date | Question | Answer |
|---|---|---|
| 2026-09-09 | 1. Brand name / logo | Not decided yet. Use placeholders. Run `RENAME.md` once the name arrives. |
| 2026-09-09 | 2. Domain | Not registered yet. Staging only for now; wire in at Phase 15. |
| 2026-09-09 | 3. Courier | Not decided yet. One manual courier entry, charges left at zero until a courier is chosen. |
| 2026-09-09 | 4. Delivery charge | Not a flat rate — weight-based: Rs 250 per 2kg baseline, remainder priced per the chosen courier's weight bands. Owner will confirm whether Rs 250/2kg is the exact figure once the courier is selected (see Q3). Checkout/shipping settings need a weight-based calculation, not a single flat/free-threshold figure. |
| 2026-09-09 | 5. Call-verification threshold | None — call-verify **every** order regardless of value, no threshold. |
| 2026-09-09 | 6. WhatsApp | No WhatsApp yet. Skip click-to-chat links and API for now. |
| 2026-09-09 | 7. Shipping coverage | Pakistan-wide from day one (the default). |
| 2026-09-09 | 8. GA4 / Meta Pixel IDs | Not set up yet. Leave placeholders, tracking disabled until Phase 12. |